Over 20 years of human factors, usability research, design and strategy experience for mobile and web software systems.
Chicago • SF • NYC • Detroit
I am user experience research and design expert with more than 20 years of experience working for a diverse selection of industries including, government, startup, media and healthcare. I've provided digital design and user-centered thinking for organizations of all sizes, including Apple, General Motors, Verizon, Medtronic and Carolinas HealthCare System.
User Centered Design Beliefs
Place the user at the center of the product design challenge as early as possible to better drive business and functional requirements.
Keeping documentation light and fast throughout the formative stage of design so teams can stay informed, pliant and iterating rapidly.
Engaging only in contextually relevant user testing and interaction to avoid skewing results or producing false positives.
Mobile and web-based software design
Lean UX frameworks
User testing research and human factors studies
Quality systems (FDA class I-III)
Business requirements development and analysis
Process flow design and analysis
I often have to remind [clients] that regardless of their personal experience or sympathetic similarities with the user, they should not use themselves as the stand-in archetype.